Research Bulletin

The Jindal Institute of Behavioral Sciences ( JIBS) research bulletin presents an overview of recent research published by the faculty and research scholars at JIBS organized under different themes.

Growing from the Inside Out: An Exploratory Investigation Into the Construct–Spirituality

Prof. of Eminence (Dr.) Sanjeev P. Sahni

Prabandhan: Indian Journal of Management

This article examines the nature and meaning of the notion of spirituality and the individual metaphors people hold towards it across professions. The thematic map presented in the article helped in developing propositions for studying the complex, abstract, and abstruse concept of spirituality. Read more

Our brightly-lit future: Exploring the potential for astrotourism in Khajuraho (India)

Dr. Neha Khetrapal

The Canadian Geographer. (In Press)

This article discusses strategies for astrotourism in India. It highlights the value of nighttime storytelling with reference to the exploration of Indian historic monuments ensembles. With a focus on the monuments at Khajuraho, the article emphasizes the importance of intelligent night lighting strategies to reconstruct the historical significance of heritage. Read more

Socially responsible marketing in pandemic times at CoKarma

Dr. Namita Ruparel

Emerald Emerging Markets Case Studies

This article presents a case of marketing strategies employed by anentrepreneurduring the challenging COVID-19 pandemic. The aim of this work is to suggest potential strategies that can be used by businesses during periods of crises to contribute to societal gains while minimising the resources used. Read more

The effectiveness of bonus payment as a financial incentive for top management.

Dr. Iryna Soroka

WSEAS Transactions on Business and Economics

This article explores the role of bonus payments as a form of incentive for top-level management. Data was collected from top management at IT product companies in Ukraine and results demonstrated that financial incentives did in fact predict motivation among top managers. Read more