As a part of the campaign, Team Eldbre ran two online competitions. The first online competition was called “The New Initiative’ The initiative was targeted at encouraging the elderly to take up activities focused on adopting a healthy lifestyle. 22 families registered their interest. All participants received certificates of participation. And, the others received EldBre tokens.
Team Eldbre was humbled to receive messages from participating families:
“Let me begin by writing that this contest was wonderfully curated, and I enjoyed the entire process. Emerging out as a winner makes it even more special. I look forward to be the part of the EldBre event. Also, to the best of my abilities I will spread the awareness through the EldBre tokens.” ~ Shivam Gaur, New Delhi, (India)
“I’m beyond words to hear about this. Since the topic was close to my heart, I had an amazing time working on the task.” ~ Klemja Ronghang, Assam, (India)
“I am thrilled to be announced as the winner for this contest. I appreciate the way Jindal Institute of Behavioural Sciences is taking the initiative like photo contest for spreading brain awareness for the elderly population. The posters that are being promoted are so much knowledgeable for common audience like us who are not much aware of the functions of the brain (especially for the Elderly population). I took time out time to teach both my twin daughters and my mother-in-law about the brain and risks about ageing brain through those beautiful posters.” ~ ANKITA SHUKLA, Jamshedpur in Jharkhand (India)